The drafted pricing structure positions Motorist Exclusive as a premium service provider in the Palm Beach County market while remaining competitive with similar high-end offerings. The pricing reflects the personalized nature of your services, your expertise, and the affluent target market’s expectations for white-glove treatment of their valuable automotive investments. This pricing structure can be adjusted as your business evolves and as you add new services or dedicated facilities. We recommend reviewing pricing quarterly during the first year to ensure optimal positioning in the market.
Market Comparison
- National Average: $500-$1,000/month
- Palm Beach Average: $850-$1,550/month (premium facilities)
- Recommended Position: Mid-to-upper range for Palm Beach
Service Include
- Weekly vehicle movement and starting (10-15 minutes minimum)
- Tire pressure and fluid level maintenance
- Battery conditioning and maintenance
- Vehicle aesthetic maintenance
- Monthly condition reporting
- Basic systems check
Market Comparison
- National Average: $500-$1,000/month
- Palm Beach Average: $850-$1,550/month (premium facilities)
- Recommended Position: Mid-to-upper range for Palm Beach
Service Include
- Weekly vehicle movement and starting (10-15 minutes minimum)
- Tire pressure and fluid level maintenance
- Battery conditioning and maintenance
- Vehicle aesthetic maintenance
- Monthly condition reporting
- Basic systems check
Market Comparison
- National Average: $500-$1,000/month
- Palm Beach Average: $850-$1,550/month (premium facilities)
- Recommended Position: Mid-to-upper range for Palm Beach
Service Include
- Weekly vehicle movement and starting (10-15 minutes minimum)
- Tire pressure and fluid level maintenance
- Battery conditioning and maintenance
- Vehicle aesthetic maintenance
- Monthly condition reporting
- Basic systems check
Market Comparison
- National Average: $500-$1,000/month
- Palm Beach Average: $850-$1,550/month (premium facilities)
- Recommended Position: Mid-to-upper range for Palm Beach
Service Include
- Weekly vehicle movement and starting (10-15 minutes minimum)
- Tire pressure and fluid level maintenance
- Battery conditioning and maintenance
- Vehicle aesthetic maintenance
- Monthly condition reporting
- Basic systems check
Market Comparison
- National Average: $500-$1,000/month
- Palm Beach Average: $850-$1,550/month (premium facilities)
- Recommended Position: Mid-to-upper range for Palm Beach
Service Include
- Weekly vehicle movement and starting (10-15 minutes minimum)
- Tire pressure and fluid level maintenance
- Battery conditioning and maintenance
- Vehicle aesthetic maintenance
- Monthly condition reporting
- Basic systems check
Market Comparison
- National Average: $500-$1,000/month
- Palm Beach Average: $850-$1,550/month (premium facilities)
- Recommended Position: Mid-to-upper range for Palm Beach
Service Include
- Weekly vehicle movement and starting (10-15 minutes minimum)
- Tire pressure and fluid level maintenance
- Battery conditioning and maintenance
- Vehicle aesthetic maintenance
- Monthly condition reporting
- Basic systems check
Maintenance Coordination
- Vehicle Aesthetic Maintenance: $150-$250 per service
- Tire Rotation & Service: $100-$150 per service
- Battery Management: $50-$75 per month
- Coordination Fee for Specialty Services: 15% of service cost
Network Services (Partner Services + Management Fee)
- Private Jet Services: Cost + 15% coordination fee
- Yacht Services: Cost + 15% coordination fee
- Specialized Restoration: Cost + 15% coordination fee
- Professional Photography: $500-$1,500 (partner service + coordination)
Package Options
Platinum Collection
Monthly Rate
$2,500-$3,500
- Management for up to 3 vehicles
- 10 concierge hours included
- All basic maintenance included
- Priority scheduling
- Annual acquisition consultation
Gold Enthusiast
Monthly Rate
$1,500-$2,000
- Management for up to 2 vehicles
- 5 concierge hours included
- Basic maintenance included
- Quarterly condition reporting
Silver Preservation
Monthly Rate
$8,50-$1,250
- Single vehicle management
- 2 concierge hours included
- Monthly reporting
- Basic services only
Market Comparison
- Professional racing instruction: $200-$500/hour
- Virtual racing coaching: $150-$300/hour
- Recommended Position: Premium tier reflecting specialized expertise
Service Include
- One-on-one virtual driving instruction
- Racing line optimization
- Performance technique coaching
- Vehicle dynamics training
- Skills assessment and development planning
Competitive Advantages
- Personalized Service: Individual attention to each vehicle and client
- Racing Expertise: Your professional racing background and knowledge
- Network: Extensive connections in luxury automotive markets
- Flexibility: No long-term contracts required
- Accessibility: Prompt communication and timely service
Target Market Pricing Sensitivity
- Palm Beach County luxury car owners expect premium pricing
- Quality and trust valued over cost savings
- Average luxury car value: $150,000-$500,000+
- Clients spending $100K+ on vehicles will invest in proper care
Implementation Recommendations
- Start with introductory pricing (10-15% below target for first 6 months)
- Offer founding member benefits (locked rates for 2 years)
- Create value through bundled services
- Implement performance-based pricing for acquisition services
- Regular market reviews (quarterly) to adjust pricing
Key Pricing Considerations
- Insurance Requirements: Factor in liability coverage costs
- Staffing Needs: As business grows, employee costs will impact margins
- Facility Costs: May need dedicated space as client base expands
- Technology Investments: Management software, security systems
- Marketing Budget: 10-15% of revenue for growth
